This isn’t the first CX-focused mandate signed by a President, but it could be the most significant of all of them in terms of creating contracting opportunities. For starters, President Biden specifically calls for more collaboration with the private sector on CX design. While major consulting firms and technology providers have been working alongside federal employees for years to modernize customer service delivery, the executive order is proof enough that there’s plenty more to be done—and more companies will need to get involved to make it happen.